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National Association of Broadcasters

WKMG Helps Save Lives on the Road


Topic: NAB Award Winners
Posted on 6/30/2020

Graham Media Group’s WKMG-TV Orlando, Fla., was nominated for a Service to Community Award in the Television – Large Market category.

After WKMG-TV news anchor Matt Austin was hit and seriously injured by a texting driver, the station initiated a relentless multi-faceted, multi-year campaign led by Austin to strengthen Florida’s texting and driving law. WKMG gathered stories from viewers, created partnerships with law enforcement and legislators and confronted those lawmakers who were creating roadblocks to a piece of legislation designed to save lives on Florida’s roadways. After three years of work, on July 1, 2019, those efforts resulted in a new law, making texting and driving a primary offense. In the end, many legislators, including those who were originally against a more robust law, credit WKMG with being a major factor behind its passage.



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