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National Association of Broadcasters

Alpha Media Portland Launches ‘Kind Is Better’


Topic: Youth-Focused Initiatives
Posted on 12/5/2018

Alpha Media’s KATU-FM and KBFF-FM Portland, Ore., launched its “Kind is Better” campaign November 1 to address youth mental health. They asked youth to discuss issues they face and suggest solutions,. “By taking a stand with messages of kindness, we endeavor to make an impact on the health and well-being of the communities we serve,” said VP of Sales Amy Leimbach.



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