Topic: Youth-Focused Initiatives
Posted on 3/1/2018
Gray’s NBC affiliate KVLY-TV Fargo, N.D., asked viewers to donate airline miles to Make-A-Wish during a drive held March 1. The event collected 545,000 miles that will allow wishes to come through for kids with critical illnesses. In the week leading up to the drive, KVLY featured news stories about kids who were positively impacted by Make-A-Wish. The station utilized all platforms during the March 1 drive, including
live shots and mentions in every newscast.
“What our team did today is the very essence of what a local broadcaster does, bringing the community together to help the less fortunate,” said General Manager Jim Wareham.
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