Topic: Youth-Focused Initiatives
Posted on 7/17/2015
Hearst Television’s WBAL-AM Baltimore’s "Kid’s Campaign" helped send 400 second, third and fourth grade kids to the local Super Kids Camp to help them escape the turmoil in Baltimore after recent riots. The six-week long Super Kids Camp provides transportation, hot breakfast and lunch, academics, sports, arts, swimming and weekly trips. WBAL raised money through a radio and TV campaign to provide scholarships to the 400 kids, reducing the cost for each family from $1,200 to $100. This will be a first-time camp experience for most of the children, as 80 percent of families in their neighborhood live below the poverty line and are eligible for free or reduced-cost school lunches. Click here to watch the video.
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