Topic: Community-Focused Initiatives
As the statewide media sponsor for the Jefferson Awards for Public Service, KCWY-TV in Mills, Wyo., asks its viewers to nominate extraordinary people from the community. The first requests air in January, through public service announcements (PSAs) and news stories. Nominees and their stories are then shared through the production of additional PSAs. The four finalists who are then chosen to go on to compete in the national Jefferson Awards are featured in congratulations spots and have their profiles posted on the station’s Web site. Past finalists include a cancer survivor who counsels cancer patients and a foster parent who has brought more than 400 children into her home. Making sure to pay tribute to all nominees, the station hosts an annual luncheon. While recognizing those who are making Wyoming and the world a better place, the Jefferson Awards serve as inspiration for others to volunteer and do good for the community. KCWY was named the 2008 Television Station of the Year by the Wyoming Association of Broadcasters.
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