Topic: Neighbors in Need
During a single four-hour remote, WGMT-FM, WMTK-FM, WSTJ-AM and WKXH-FM in St. Johnsbury, Vt., collected 17,000 pounds of food. It was the fourth year of the group-wide event, which stocks the pantries of four area food banks. The stations spotlighted food bank representatives in interviews, public service announcements and promotional spots, which aired on a heavy schedule prior to the event. On the day of the collection, station staff withstood winter weather at a crossroads in downtown, where they took donations and shared the stories of donors, such as the little girl who saved all of her babysitting money from the entire year for the cause. "We had traffic backed up with people bringing in food," said Operations Manager Candis Leopold. "It is amazing how people respond to stories. The more they hear, the more they participate, which is why broadcasting is such a gift."
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