Topic: Community-Focused Initiatives
To help its listeners cope with a tight employment market and economic uncertainty, WABX-FM of Evansville, Ind., organized the Careers Now! Fair. Thirty-two local businesses and schools participated, and approximately 750 people attended to learn more about job opportunities, provide businesses with resumes and talk about educational possibilities. The event also offered seminars on resume writing and what to expect when enrolling in a college or university. The high turnout was a direct result of WABX providing more than 100 minutes of promotional announcements prior to the event, highlighting the career fair on the station’s Web site for three weeks, blasting emails to more than 5,000 listeners and contributing more than 250 hours of staff support.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
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