Topic: Military-Focused Initiatives
Part of a close-knit military town, WYCT-FM in Pensacola, Fla., adopted local Naval Reserve Battalion 11 before it shipped out to Kuwait. Days before the sailors’ departure, a crew from the station went out to the base and recorded live interviews with these brave men and women. On the day of their departure, the station gave the sailors a send off and provided box lunches. During Thanksgiving, WYCT’s morning show host Dana Cervantes went to visit the battalion overseas and hand-delivered 14,000 "Letters from Home." The station also linked up with WEAR-TV to air personal messages from the sailors via satellite for family members back in the United States. WYCT’s efforts will continue until the battalion arrives back home safely. The station has made a commitment to make sure these men and women know how much their community and country care. WYCT was a National Association of Broadcasters’ Crystal Award Finalist in 2008.
Read more stories on Military-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
