Radio and television broadcasters are innovating to provide content on every screen in your life.
Through digital apps, social media and new technologies, radio and television broadcasters are enhancing the delivery of the content and services communities value on every screen in your life.
Each week, 268 million Americans tune into local radio. Why? Because as the ultimate portable entertainment platform, radio offers the best music, talk and local news anywhere you are, and it’s all for free.
Radio broadcasters have worked closely with mobile phone carriers to offer built-in radio in smartphones. Virtually all smartphones are manufactured with hardware capable of receiving free FM radio signals, the carriers simply need to activate it. This feature saves consumers battery life and data charges, while also providing a critical lifeline during times of emergency. The technology, known as hybrid FM radio, uses over-the-air radio receivers in conjunction with an Internet connection to provide listeners with a dependable signal along with the ability to tag your favorite songs and purchase them, or give a station feedback.
Radio stations also continue to offer more free choice for listeners with HD Radio. More than 2,300 stations are broadcasting in HD, offering crystal clear sound and additional channels of music, talk and foreign-language programming in 36 automotive brands. There are no subscription costs for those additional channels; you just need an HD Radio to access them.
Many local stations are also streaming online so even when you’re thousands of miles away from home, you’re able to keep up with your favorite hometown station.
From local weather reports to the highest-rated network shows, your local TV stations are innovating to bring the news and entertainment you value most on every screen in your life, and all for free. All you need is an antenna to get dozens of channels with no monthly subscription fee.
Broadcasters are also delivering their valuable content on their websites and through apps and social media, ensuring their viewers are always connected and informed.
As broadcasters get closer to the realization of Next Generation Television broadcasting, viewers can look forward to enhanced viewing experiences, such as ultra high-definition TV, which provides spectacular images and immersive sound, along with interactivity, personalized services and mobility.