We Are Broadcasters
National Association of Broadcasters

Last Week in America: April 23-27

Last week, broadcasters warned viewers about a dangerous E. coli outbreak, reported on communities coming together to celebrate proms, moms and marathons, and covered our nation’s crown jewels during National Parks Week.

Here are some of the top trends last week:

10,696 Airings

10,696 reports urging viewers to throw away romaine lettuce in order to avoid exposure to the E. coli virus. More than 80 people have been sickened by the tainted lettuce. The CDC is urging consumers to dispose of romaine lettuce in all forms -- heads and hearts of romaine to chopped romaine and romaine used in salads and salad mixes.

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9,620 Airings

9,620 broadcasts sharing stories of gratitude for moms nationwide and tips to make this Mother’s Day special, as the holiday quickly approaches.

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8,915 Airings

8,915 stories on local communities working together to give students a prom night to remember.

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4,407 Airings

4,407 reports during National Parks Week celebrating our nation’s treasures and encouraging Americans to protect them.

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4,395 Airings

4,395 segments on spring marathon season as groups across the country run 26.2 miles to raise money and awareness for good causes, while improving their health.

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3,060 Airings

3,060 localized reports on how the hometown team is faring in this year’s playoffs.

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